This is in spite of the app being one of the many social media platforms that have been blocked in the world’s most populous country, China. That’s 0.7 billion (or approximately 54 percent) more than its closest rival and parent company’s Facebook Messenger. The latest WhatsApp statistics show that two billion of its users access the messaging app every month (Statista, 2021). Of all the mobile messenger apps, WhatsApp is currently the most popular and is leading by quite a stretch, too. WhatsApp’s Popularity as a Mobile Messenger App But before you get all excited, know that its parent company, Facebook, has recently announced it will not be moving ahead with its initial plan to offer ads placements on WhatsApp–a move that was met with much controversy.īut there is talk of possible integration of ads in WhatsApp’s Status feature, so you may want to keep an eye out for that for your ecommerce business. The high number of WhatsApp users means great ad and reach potential. As of 2019, Facebook had 2.45 billion monthly active users. It’s even slowly inching towards that of the king of social media, Facebook. With 1.5 billion in 2018 and 1 billion in 2016, this number of WhatsApp users has been increasing at half a billion every two years. There are currently more than 2 billion WhatsApp users around the globe and rising (WhatsApp, 2020). The first item on the list of WhatsApp statistics you need to know is the number of WhatsApp users. Now that we’ve set the stage, let’s get straight to the ten WhatsApp statistics you should know in 2021! 1. In 2014, WhatsApp was acquired by Facebook for $19 billion and is one of the most popular apps in the world today. (And yes, the name is a play on the phrase, “what’s up”.) As we’ll see in these WhatsApp statistics, it’s safe to say that they have been able to achieve that and much more. Their aim was to provide users with an alternative to traditional text messaging, SMS. WhatsApp is a mobile messaging application founded in 2009 by Brian Acton and Jan Koum. Before diving into our juicy WhatsApp statistics, we’ll first touch on some basics and answer the question: What is WhatsApp?
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